Privacy Policy

Your privacy is important to us

We are committed to protecting the personal data we obtain from you. This website (also referred to as “site”) is operated by Ellen Million. Ellen Million Coaching is a brand of Passion And Fruit Ltd, a wellbeing agency founded by Ellen Million. Throughout the site, the terms “we”, “us”, “I” and “our” refer to Ellen Million.

Responsible person and contact details of our data protection officer:

The person responsible for the data processing that takes place on our website is:

CEO : Ellen Million
Passion And Fruit Ltd
7 Bell Yard
WC2A 2JR, London
United Kingdom

Email: [email protected]

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”.

We may collect and store any personal information you provide when using the website, including when you contact us by submitting your details and message in the free-text box on our “Contact” webpage, when you sign up for ‘freebies’ or contact us on [email protected]. Personal data that we may obtain includes: your name; your email address; your telephone number; IP address; and any other personal information that you may provide in a message you submit to us.

When you sign up to our mailing list, respond to marketing (online or offline), attend a class and/or workshop and/or event, download free tools from the website or contact us via the ‘contact’ page on the website, we collect your name, email address and telephone number (if applicable).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about device information, order information and information you have willingly submitted to us either in person or through the website.


We use the information that we collect generally to fulfil any orders placed through the site (including processing your payment information, and providing you with invoices and/or order confirmations). Additionally, we use this information to:

  • Communicate with you;
  • Carry out any contract between you and the Company;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products, services, classes or events.
  • Administering our business activities
  • Respond to your enquiries and providing customer service

We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We keep your personal information confidential. We do not sell your information. We may share your personal information with third parties to help us use your personal information, as described above. 

We use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your personal information here: You can also opt-out of Google Analytics here:

We use Hotjar to understand more about the usage of our customers on site – you can read more about how Hotjar uses your personal information here: You can also opt-out of Hotjar here:

We use Stripe to process payments. Your information provided in the course of the order process in addition to the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) is passed to Stripe. The transfer of your data is solely for the purpose of payment processing. For more information about Stripe privacy, visit

We use MailChimp to send you our email newsletter and occasional updates about our services. You can read more about how MailChimp uses your personal information here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site or use our One-to-One coaching, workshop, yoga or meditation services), or otherwise to pursue our legitimate business interests listed above.


When you place a purchase through the Site, sign up to our mailing list or use our services we will maintain your Order Information for our records unless and until you ask us to delete this information.


The Site is not intended for individuals under the age of 16.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


We do everything within our power to protect and maintain the security of your data. Please do not hesitate to contact us on [email protected] if you have any questions or comments on our privacy policy.